There are three key reasons why you need to change how you pitch and sell on video. The playing field is different. Your performance needs to adapt too.
A few months ago I was having a pint with a mate of mine and he seemed a bit agitated. I asked him what was going on. “Let’s get another round, and I’ll tell you,” he said, rolling his eyes.
I’d scarcely got the drinks back to the table, and he was off. He launched into a tirade about a meeting at work the previous week and how unimpressed he was…