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Can Story Liven Up Your Sales Conversations?

Can Story Liven Up Your Sales Conversations?

A few months ago I was having a pint with a mate of mine and he seemed a bit agitated. I asked him what was going on. “Let’s get another round, and I’ll tell you,” he said, rolling his eyes.

I’d scarcely got the drinks back to the table, and he was off. He launched into a tirade about a meeting at work the previous week and how unimpressed he was…