What Makes A Speech Memorable?

What do these speeches have in common? Churchill’s wartime broadcasts; Martin Luther King’s “I have a dream”; the Gettysburg Address; Obama’s “Yes, we can” and even Margret Thatcher’s “The lady’s not for turning”. 

Don’t panic, this isn’t going to be a political rant. All of these have some common elements that make them memorable and move people to change their thinking and take action. It’s probably not what you think it is at first glance. Check out the video for more.

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