A few months ago I was having a pint with a mate of mine and he seemed a bit agitated. I asked him what was going on. “Let’s get another round, and I’ll tell you,” he said, rolling his eyes.
I’d scarcely got the drinks back to the table, and he was off. He launched into a tirade about a meeting at work the previous week and how unimpressed he was…
Would you take a seat on a plane with a pilot who’s never flown before? I doubt it. And I think you’d be pretty unhappy if your Premier League team did no pre-season training. Either of those would be unthinkable. At worst, life threatening; at least, risking a poor…
In this video I reveal the simple secret for grabbing your audience’s attention and getting them onside from the word go.
You’ve got seven seconds to make a first impression. Make them count!!
I’d love to hear how you get on with implementing this strategy so please leave me a comment in the box below.
Keep shining!
Dominic
Here in the UK we’re one week away from a General Election. Once every five years our politicians down tools for six weeks, leave the running of the country to the civil service and get out on the election trail, desperate to retain their seats and increase their party’s margin. Regardless of your political inclination this is a fascinating time and one where the ability of each party’s leader to connect with an audience can have massive implications for the future of the nation.
Back in 2010 the Liberal Democrat leader Nick Clegg delivered massive gains for his party following his performance in the country’s first ever live leadership debate and was praised for his ability to connect with the TV audience down the camera lens. The recent 7-way debate on Sky News was less of a game changer but from a performance perspective it highlighted the importance of authenticity. Whilst none of the leaders were able to land any killer blows, all of them had moments where they seemed truly connected and engaged with what they were saying. At these moments they shone. During others they appeared lacklustre at best. Tonight the leaders of the Conservatives, Labour and Liberal Democrats parties will take part in a special edition of Question Time. Who will stand out as authentic and who will be criticised for being “out of touch”? Only time will tell…
Whilst authenticity is increasingly seen as a must have quality in politics, it also has massive implications in a business context too. So what are the elements that make the difference between authentic and inauthentic and how can we apply them in the “real world”?
Connect To Your Subject Matter
It goes without saying that when we talk about things we are passionate about we are more engaged and more engaging. Often when I’m coaching I will ask a client to tell me about their kids or a recent holiday they went on and all of a sudden, the dull, lifeless person sitting in front of me becomes an animated ball of infectious energy! Their voice goes from flat to colourful and their gestures and body language come alive. Why? Because they care about what they are talking about. Our challenge when talking about work related topics is to find the thing that we connect with. If you challenge yourself you’ll always find something that resonates with you (or makes you angry) and this is the thing to focus on. When you connect to it you’ll be speaking from the heart.
Don’t Hide Your Emotions
People are often scared of emotions in a business context. Now, don’t get me wrong, I’m not suggesting for one second that you should aim to get teary-eyed or start shouting with rage. However, personal emotion is irrefutable and if it is used genuinely it can be extremely powerful. If you say “I feel really proud of what we have achieved” it’s very unlikely that anyone will challenge that sentiment. Instead your audience will actually feel a collective connection to you and you will instantly build rapport. Emotions, both positive and negative, make us human. They help us break down barriers with our audience and in our search for authenticity they help us to build trust.
Dare To Be Yourself
It’s all to easy to blend into the crowd but it’s more exciting to stand up and be counted. If you want to be remembered for what you say you have to be prepared to stand out. The word authentic and the word author have the same origin, coming from the Greek word authentikos meaning “original”. Ask yourself this question: Are your prepared to pick up the pen and write your own story? Or would you rather let someone else provide the narrative? “Fortune favours the brave” – It’s time to get authentic!
How do you authentically connect with your audience? What do the people that you trust have in common? I’d love to hear your comments in the box below.
Keep shining!
Dominic
Sunday night was an important night in the British Theatre calendar. Some of the biggest names is show-business gathered at London’s Royal Opera House for the 39th annual Oliver Awards, ready to celebrate the best performances, productions and stage craft of the previous twelve months.
One of the highlights for me was seeing arguably two of the worlds greatest living actors sharing the stage. After 10 years at the helm of the Old Vic Theatre, Kevin Spacey is standing down as Artistic Director. So who better to present him with an outstanding contribution award than the wonderful Dame Judy Dench? Watching these two amazing performers standing side by side, I was struck by the ease with which they held the entire audience in the palms of their hands. Without a shadow of a doubt this was a faultless display of “Star Quality”. So what exactly is it that made them so easy to watch and how can you or I get hold of some of the “fairy dust”?
Stay Present
The key to lighting up the stage (or the meeting room) is to be truly present. Just as the word suggests, presence is about being in the “here and now”. It’s one of the most popular topics that my clients ask for my help with and with some conscious effort it’s relatively simple to fix. We live in an incredibly busy world. Emails, text messages, phone calls, plus a million-and-one push notifications from our various social media channels, all compete for our attention. If we’ve just walked out of a bad meeting or know we have a difficult conversation coming up later in the day, sometimes it is very hard to shake those things off and focus on the task at hand. The best way to engage with your audience, whether from the stage or in a one-to-one situation is to make sure that you stay with them in the moment. Don’t allow your attention to wonder or allow other things to distract you. Taking a deep breath and finding a moment to pause before you start a new interaction are a great ways to ensure that you don’t carry your past, or your future into your present.
Care About Your Audience
Another word for “present” is “gift”. When we make the people we are talking to feel special, when we are generous, when we take the time to care, we instantly begin to develop “The X Factor” as a communicator. Human beings are very good a spotting a fake. If you don’t genuinely demonstrate respect for your audience (especially when delivering a difficult message) you instantly begin to loose rapport. What actors like Dench and Spacey do so well is make the audience feel comfortable and at home. We’re never worried about what they might say next. Instead we feel like we’re listening to an old friend, completely at ease and excited to hear what they have to say next. When you focus on yourself and forget about the people you are talking to, you instantly increase your own anxiety and alienate those listening. Shine your light on your audience instead and your “Star Quality” will be visible for all to see.
Enjoy Yourself
Whilst it’s sometimes easier said than done, enjoying your time in the limelight is vital if you want to be remembered as a star performer. That doesn’t mean you need to use “jazz hands” or crack lots of jokes. However, it’s a simple fact that if you are enjoying yourself, then your audience are much more likely to be enjoying themselves too. Enthusiasm is infectious! Great communication is a skill that can be learned and as with anything you want to master, targeted practice is vital. Many famous actors freely admit that whilst their performances appear effortless on stage or in front of the camera, in their private lives they are very shy and introverted. Look for opportunities to practice and to step outside of your comfort zone. The more you do it, the easier and more enjoyable engaging with an audience will become.
You don’t have to be an award winning actor to be have “Star Quality”. On a regular basis I am lucky enough to work with people from all walks of life who discover their power to excite and inspire. They touch the hearts and minds of their audience and their message has lasting impact. What steps do you need to take today so that you shine more brightly? I’d love to hear your comments in the box below.
Keep shining!
Dominic
